The UK’s largest independent online fashion and beauty retailer, ASOS.com has officially launched the Green Room. The Green Room is a dedicated destination on the ASOS.com site to support social and environmental awareness for conscientious shoppers. Featuring ASOS Africa, ASOS.com own fair trade label, a collection of clothing and accessories designed, sourced and produced in collaboration with several small communities in Africa. The site will be populated with a virtual Who’s Who list of top eco brands ranging the spectrum of shoes, clothing, accessories and beauty products. By accessing The Green Room, shoppers can follow the journey of their eco friendly products and read stories from the real people behind the brands.

In the Women’s Eco Shoe category, Beyond Skin, Terra Plana, Vivienne Westwood for Melissa, and Swedish Hasbeens (pictured) are brands slated to be offered. ASOS.com is ethical shopping at its best!

More Shoes,

~Ar