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{April 22, 2010}   HAPPY EARTH DAY!

Earth Day is celebrating its 40th anniversary this year an and annual event that raises awareness about environmental issues. Earth Day founders strongly believed all people, regardless of race, gender, income, or geography, have a moral right to a healthy, sustainable environment. This premise is still relevant today.

To wear on Earth Day, I found the adorable Anita shoes from PURE that looks like is sprouted out of a lush organic garden. These are available on Style Feeder.com.

Anita PURE By Ricard Shah

PURE (Promoting the Use of Renewable Energy) is the genius of the eco shoe industry’s perfect pair Elizabeth Rickard and Binith Shah. The husband and wife team are known for their shoe style brilliance and their shoes have been seen on many conscientious celebrities.
Richard Shah PURE line gives shoes a new soul. Each pair is not only made from natural and fair-trade materials like soy and leather-alternatives. leather we found and use is treated using Rhubarb, Oak and Tara seed pods. And all ingredients used in the dying process are sustainably harvested. The supplier uses the citric acid from the rhubarb for detergents and composts the remainder. Plus the Tara pods can be used as sore throat medicine. They also only use lime and natural enzymes to strip hides of their hair. No heavy metals, NO CHROME and no off gassing has been used in treating the leather.

What I appreciate about this shoe line is that the couple has taken proactive steps to respect the environment. As a result beautiful sustainable shoes are produced. What more can you ask for!

Take time and honor the Earth.
For information on Earth Day:
Earth Day.org
Earth Day Network
Enviro Link.org
The Nature Conservancy

More shoes,

~Ar



{April 21, 2010}   Neuaura Footwear Announces Charities for Online Proceeds for Summer 2010 Season

I’m excited to share with you that NeuAura Shoes has recently announced the two charities that will receive a generous 10% from all online proceeds. Not only does Neuaura Shoes offer uncompromising fashion footwear to animal-friendly consumers, they truly do bring fashion and consciousness together in style. Every season organizations are selected as part of the shoe company’s give back efforts. For Summer 2010 NeuAura Shoes has chosen the Associated Human Societies of New Jersey and the Humane Farming Association.

Associated Humane Societies of NJ, founded in 1906, is the largest animal sheltering system in New Jersey. We comprise three shelters located in Newark, Forked River, and Tinton Falls. The Forked River facility also includes Popcorn Park Zoo. Established in 1977, Popcorn Park Zoo is a sanctuary for abandoned, injured, ill, exploited, abused or elderly wildlife, exotic and farm animals, and birds. The mission of the Associated Humane Societies, including Popcorn Park Zoo, is to consistently provide the highest quality of care to all animals, domestic and wildlife, including their rescue, housing, veterinary care, placement whenever possible, and when required, a peaceful end. It is also our mission to prevent cruelty to all animals, primarily in New Jersey, but also throughout the United States.

Neuarua Shoes Brahmi Thongs

Humane Farming Association (HFA) is the nation’s largest farm animal protection organization. Founded in 1985, HFA is leading the campaign against factory farming and slaughterhouse abuses. HFA is also home to the world’s largest farm animal refuge, Suwanna Ranch. HFA’s goals are to protect farm animals from cruelty, to protect the public from the dangerous misuse of antibiotics, hormones, and other chemicals used on factory farms, and to protect the environment from the impacts of industrialized animal factories. HFA’s comprehensive programs include: anti-cruelty investigations and exposes, national media and ad campaigns, direct hands-on emergency care, and refuge for abused farm animals.

The announcement is timely as we observe Earth Month. The efforts that are taking place globally are endless and it is heartwarming to see the eco momentum that is taking place. Earth Month is a perfect time to renew and in doing so, consider the many ways we can lessen our impact on the environment. I’m sure you will find a few animal friendly pairs of Neuaura shoes that will complement your summer wardrobe. Visit NeuAura Shoes to shop for shoes, learn more about these causes and others, and support these organizations. You can also locate many hard-working environmental causes in your local community–or better yet, start your own!

More Shoes,

~Ar




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