Today I came across an excellent article from The Business of Fashion that examines the eco fashion movement over the past ten years. Stella McCartney is quoted in the article about her priorities: “Obviously, I don’t use any animals which has a hug impact on the plant. But my first job is to make desirable, luxurious beautiful clother for women to want to buy. Then I ask myself: can I do this in a more environmental way without sacrificing design? If I can, then there is no reason not to. I think that women buy my product because they like how it looks, feels, fits and being sustainable is an added extra bonus.” I totally agree with Stella, don’t you? To read the article in its entirety, follow this link The Business of Fashion .

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~Ar