The UK’s largest independent online fashion and beauty retailer, ASOS.com has officially launched the Green Room. The Green Room is a dedicated destination on the ASOS.com site to support social and environmental awareness for conscientious shoppers. Featuring ASOS Africa, ASOS.com own fair trade label, a collection of clothing and accessories designed, sourced and produced in collaboration with several small communities in Africa. The site will be populated with a virtual Who’s Who list of top eco brands ranging the spectrum of shoes, clothing, accessories and beauty products. By accessing The Green Room, shoppers can follow the journey of their eco friendly products and read stories from the real people behind the brands.

In the Women’s Eco Shoe category, Beyond Skin, Terra Plana, Vivienne Westwood for Melissa, and Swedish Hasbeens (pictured) are brands slated to be offered. ASOS.com is ethical shopping at its best!

More Shoes,

~Ar

YES YOU CAN be eco and luxurious! Designers Beyond Skin Sui Generis shoes and Rachel Cassar are very adept at producing impeccable eco friendly designs that are sophisticated.

Although Rachel Cassar is not an eco shoe designer, she showed up on my radar as many eco designers do. Rachel hails from Australia and has a passion for eco fashion. Both of these designers maintain unwavering ethical production standards. Sui Generis uses vegetable materials and 90% of Rachel Cassar garments are from recycled materials. Rachel’s eco couture designs are simply beautiful and would definitely pair well with these Beyond Skin Sui Generis vegan sandals.

Sui Generis Odessa T-Strap-Vegan

Rachel Cassar Collection

I love this quote from Rachel “The only way people are going to accept eco fashion is if they’re not sacrificing anything for it…” It certainly conveys the sentiment of those of us who are pursuing fashion consciousness.

My hope is once the plethora of eco fashion options are discovered, they will become the standard and not the alternative for all.

~Ar